Lenovo & CCE aquisition event
Client:
Lenovo Brazil
Company:
Bullet Agency
Year:
2016
Art director:
Mari Gilp
Planner:
Gabriel Nardeli
Creative Director:
Cesar Leite
When China's Lenovo bought Brazilian electronics firm CCE, Bullet agency was the chosen company to organize the event to communicate the news for both companies.
It was a 3-days event for employees only.
Concept art
When Lenovo, one of China’s biggest technology companies, brought CCE, CCE, Brazil’s largest domestic manufacturer of consumer electronics, they become 1 company allowing Lenovo to expand its product line, becoming the #1 tech company in Brazil.
The concept art should translate the warm feeling of celebration and show the whole menu of products from both companies.
Digital communications
Once a week, employees received an email to create expectations about the upcoming event.
Save the date
Reminder
Event invite
Event schedule
Goodies
The attendees would also receive some goodies to be immersed in the event vibe.
Social media
Any photo uploaded on Instagram with the hashtag #LenovoMaisCCE you’d be printed during the event so the attendees could be brought home.
