Google Partners launching event
Art director:
Mari Gilp
Planner:
Gabriel Nardeli
Creative Director:
Cesar Leite
Google Partners is a program designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.
When the program was launched in Brazil, Google did a launching event at its main headquarters in Brazil.
Bullet agency was responsible for the event location and planning, and I was the chosen one to come up with the concept and related materials.
Concept art
The idea was to show each company department as its own content hub. They might be far apart but they are all parts of the company’s ecosystem, each one with its unique behaviour.
Ambience
The objects in the event had the same graphic elements
Uniform
Even the waiters and people working in the event had exclusive clothes to match.
Welcome kit
The attendees would receive a welcome kit to celebrate their presence and could bring the items home, so it would be a nice memento to have.
Nametag
Mugs
Notepads
Custom chocolate bars
Ambience
The attendees would receive a welcome kit to celebrate their presence, and could bring the items home, so would be a nice memento to have.
